Today marks the official release of a brand new series of hooks that we have chosen to call XO. XO has plenty of meanings in today’s world. Our younger readers will relate it to “hugs and kisses” in text messages while our slightly, how should I put it, more seasoned customers might tend to connect it with cognac, where it signifies that a cognac has been aged for at least six years in oak barrels. We – however – use the term differently, as an abbreviation for Cross Over.
With only about two months delay, summer has finally arrived (some would say struck) here in Denmark and while that might not be good for most of the fishing, it “is” good for some of it.
We’re proud of our Scandinavian roots, so hooks for Scandinavian saltwater were the first we released. Pike on the fly also has a long tradition in Scandinavia, and I know he’s not going to like this, but it has to be said – Morten was one of the pioneers over 30 years ago and has been very influential in developing the fishing and the flies, so pike hooks were just as important to us.
