The Baltic Salmon Fund – new partnership

Byske Laks photo by Micke Lindström-01

Spring and early summer marks the start of the Atlantic salmon and sea run brown trout season all over the Northern hemisphere. Large silver armoured fish return from the salt… entering rivers and creeks in preparation for the spawning season. Anglers return to the same waters to enjoy catching (and maybe releasing) a few of these magnificent fish.

 The Baltic Salmon Fund

In Scandinavia a lot of that action take place in rivers that enter the Baltic sea. And a lot of the sport we enjoy by catching salmon and sea run brown trout in areas far from the Baltic sea – is also based on fish, that were hatched in those rivers.

As a consequence, it is very important to do everything possible to promote sustainable management of wild salmon and sea run brown trout stocks in the Baltic Sea and the rivers along   the Baltic coast – and that is just what the Baltic Salmon Fund does.

2589The organisation is located in Sweden. The main strategy is to raise economic resources in order to co-fund initiatives that empower the unique and wild Baltic salmon.

One of the conservation tools is co-funding the removal of trap nets in rivers and estuaries along the Baltic Sea. To date the Baltic Salmon Fund have participated in the removal of traps nets in more than 100 fishing areas along the coast.  But they do much more, such as supporting science, river restoration and the growth of sustainable tourism within the industry. In short: If it is good for Baltic salmon then they do it.

Lögde Laks photo by Micke Lindström-01


Ahrex Hooks is now an official partner

We are very proud to announce that we have joined a partnership with the Baltic Salmon Fund. Morten Valeur, founder and co-owner of Ahrex Hooks says:

“It actually was an easy decision and a logical choice for us, to partner up with the Baltic Salmon Fund. We have been looking for a way to show our environmental engagement and concern – but up till now we hadn’t really found a project that had this combination of reach, power, seriousness and long term ambitions.

I find, that it obviously is our responsibility to engage in the work for the Baltic Salmon, since this resource is of tremendous importance for anyone in the angling industry. If the fish disappear, many companies will be out of business, and a lot of people will be out of jobs. Any company in the angling business will gain a lot from the work organisations like BSF does.

So basically you can see it as a selfish action as well. I am an angler. I’ve worked in the angling business for 25 years. And I love fishing. To me, and most other anglers, an extent salmon or sea run brown strain would be a disaster.

The important thing is to act now, while there still is hope for these fish – and the Baltic Salmon Fund does a great job. I am looking forward to this collaboration.”


Watch this film to learn more about the fabulous salmon, and the Baltic Salmon Fund.


Have a nice weekend :0)


A short run down on the Ahrex Hooks YouTube channel

Skærmbillede 2019-04-26 kl. 13.22.14

Being a fly hook company – it isn’t a surprise that we produce fly hooks. But we have another product line running simultaneous. Each week we produce a staggering amount of content for our YouTube channel, Instagram profile, Facebook page and our website including this blog. Continue reading “A short run down on the Ahrex Hooks YouTube channel”

Three ways to go weedless – without sacrificing hook ability


Any angler knows the frustrating truth: The worst predators often choose to hang out in the most dangerous areas. These bad boys, that really want to kill your cute looking streamers, hide in dense weedbeds, sunken timber, under undercut banks, logs or jetties. Places that are notorious fly eaters. Continue reading “Three ways to go weedless – without sacrificing hook ability”

The London Fly Fishing Fair – and other important stuff

The London Flyfishing Fair-09

Fri 22nd March 10:00 to 20:00 / Sat 23rd March 10:00 to 16:00 at the Business Design Centre, London.

This weekend the London Fly Fishing Fair brings together the best of what the fly fishing world has to offer, all in the heart of London. Whether you’re a beginner or an expert, or somewhere in between, this is the ideal place to get involved in the sport.

Continue reading “The London Fly Fishing Fair – and other important stuff”

Salmon season opening – and the Scottish Fly Fair

Aimeé Kitching-01

Seatrout fishing is hot around here already, and salmon season is kicking into gear – and with an impressive numbers of angling shows all around the globe, you shouldn’t have problems gearing up as well. This weekend we turn our attention towards the Scottish Fly Fair. Continue reading “Salmon season opening – and the Scottish Fly Fair”

The Danish Fly Festival in Kolding – Marts the 2nd and 3th

Pastel Green Cascade by Martin Votborg-01

This spring is a busy one for us at Ahrex Hooks. The last couple of weeks we’ve attended festivals and shows in UK and Italy and this coming weekend, we are in our own neck of the woods. More precisely in Kolding, Denmark. Continue reading “The Danish Fly Festival in Kolding – Marts the 2nd and 3th”

Meet Ahrex Hooks – At the British Fly Fair International 2019

Foam Beetle by Brian Ratcliff-01

Now it’s time for one of the most important events on the British fly fishing scene. British Fly Fair International is held in association with Fly Fishing and Fly Tying – and naturally we will be there along with anyone else the European fly tackle business.

Continue reading “Meet Ahrex Hooks – At the British Fly Fair International 2019”

Bar Flies – and salmon hooks for River Skjern

Bar Fly - Greg Senyo

Mixing up a relaxed atmosphere with fly tying, beer and a bar – seems to me to be a winning concept. And that is exactly what the good people at Schultz Outfitters did nearly a decade ago. Continue reading “Bar Flies – and salmon hooks for River Skjern”

Christmas greetings – and a rat’s tale


Another season is slowly transforming from memories and adding another layer of experience. It’s been a strange season on most of the northern hemisphere – with an extreme dry and warm summer. In Scandinavia we had wildfires and rivers running low and way to hot.

Continue reading “Christmas greetings – and a rat’s tale”