Big Zander on the Fly by Christian Drost

DFL 18-10-07

After a few week with hook releases, let us first say a big “THANK YOU” to everyone who received the new hooks so well. Last weeks release of the PR 378 GB hook was extraordinary and the attention it has received has taken us a bit by surprise, and it’s kept us busy in the office with questions, orders and inquiries.

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NEW RELEASE – PR 378 GB SWIMBAIT

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Yes, we’re not done releasing new hooks this fall, and today we’re releasing a really exciting project.

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XO – Series release

DFL 18-10-22

Today marks the official release of a brand new series of hooks that we have chosen to call XO. XO has plenty of meanings in today’s world. Our younger readers will relate it to “hugs and kisses” in text messages while our slightly, how should I put it, more seasoned customers might tend to connect it with cognac, where it signifies that a cognac has been aged for at least six years in oak barrels. We – however – use the term differently, as an abbreviation for Cross Over.

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Esox Only – Christian Drost

DFL 18-10-05

We’re proud of our Scandinavian roots, so hooks for Scandinavian saltwater were the first we released. Pike on the fly also has a long tradition in Scandinavia, and I know he’s not going to like this, but it has to be said – Morten was one of the pioneers over 30 years ago and has been very influential in developing the fishing and the flies, so pike hooks were just as important to us.

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