XO – Series release

DFL 18-10-22

Today marks the official release of a brand new series of hooks that we have chosen to call XO. XO has plenty of meanings in today’s world. Our younger readers will relate it to “hugs and kisses” in text messages while our slightly, how should I put it, more seasoned customers might tend to connect it with cognac, where it signifies that a cognac has been aged for at least six years in oak barrels. We – however – use the term differently, as an abbreviation for Cross Over.

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Give the baitfish a break – swing some streamers

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Water covers just around 71 % of the Earth’s surface. Being an angler, that is a very comforting thought. And while the Earth keeps turning, the rivers keep flowing and waves breaks repeatedly as they hit the beach – the underwater drama of life and dead never stops.

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