NEW RELEASE – PR 378 GB SWIMBAIT

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Yes, we’re not done releasing new hooks this fall, and today we’re releasing a really exciting project.

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Popping, sliding and diving – for pike, musky and bass

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You keep your eyes focused on the big chartreuse diver – while it’s popping, diving and sliding – and in a seemingly helpless way trying to swim past the cluster of lily pads. Every twitch makes it dive a few inches and pop back on the surface. You know there’s something lurking deep down there… cause the surface tingles with that mysterious excitement that can’t be explained but still feels real and unnerving.

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