Mr. Wicked Trout


You remember mr. Wicked Trout? Our good friend, Stefan Larsson. Dry fly fisher par excellence, rock ’n’ roll bass player and singer, whisky connoisseur and in the trenches in the fight against dams on his home rivers in Älvdalen in Sweden.

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Flounder and coal fish


There is fly fishing – and then there is fly fishing. There are fly fishers – and then there are fly fishers. One of those is our good friend, Peter Alexandersson from Sweden. Peter is the definiton of an all rounder. From trout on dry fly to extreme fly fishing for flounders and coal fish on the inhospitable open waters around Lofoten in the north eastern part of Norway. Lofoten is what Peter calls a dream destination for flounders, coal fish and cod.

And Peter went, of course.

Follow along. Over to Peter…

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Let it rain


The question is not how to fish, but why you do it. The author and his fishing buddies do it out of necessity. It’s more important than life and death to them to escape the human world, step in to water and wave a stick. Left on the shore is their misery and worries. Standing in the water they find freedom, healing and occasionally a fish.

Battles are lost and won with tongue in cheek and always celebrated with mountains of cake and an endless stream of fresh espresso coffee. To the band of brothers it’s more important who you fish with than how big the fish is; except for the ones lost.

You may not learn a lot about catching more and bigger fish, but reading these stories is like holding a mirror up in front of yourself getting a little wiser. The small why is a big one.

  • This artickel is written by Danish photojournalist Søren Skarby


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Two books


Today we would like to present you with two books, both very recent releases. We all like fish and one is on fish and fish alone and is a quite spectacular project. The other is about flies and we all like flies.

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A new front


We’ve opened a new front. We’ve always been very grateful for the response we get on social media and we’ve been active, primarily on Instagram, but also on Facebook – even on TikTok. Now we’re expanding and we hope that you will enjoy our new PodCast-channel. To open the ball, we’ve launched five podcasts.

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Scotlands Brackish Water


Hi everyone,

I was kindly asked by Mo & Søren at Ahrex HQ if I would like to do a blog on how I fish for sea trout here in Scotland’s saltwater. The answer was simple yes. The team at Ahrex are out of this world and have looked after me so much since I became part of their overseas Pro Team, so it was a no brainer for me!


My name is Billy Scott, I fell in love with these fish many years ago when I caught my first sea trout as a wee boy. I never thought way back then that it would take me on this journey today. I’ve fished many places in Scotland for over 35 years in the saltwater and have had an absolute amazing time, even the ones I’ve hooked and lost, I remember as if it was yesterday. 

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PASS IT ON

The question is not how to fish, but why you do it. The author and his fishing buddies do it out of necessity. It’s more important than life and death to them to escape the human world, step in to water and wave a stick. Left on the shore is their misery and worries. Standing in the water they find freedom, healing and occasionally a fish.

Battles are lost and won with tongue in cheek and always celebrated with mountains of cake and an endless stream of fresh espresso coffee. To the band of brothers it’s more important who you fish with than how big the fish is; except for the ones lost.

You may not learn a lot about catching more and bigger fish, but reading these stories is like holding a mirror up in front of yourself getting a little wiser. The small why is a big one.

  • This artickel is written by Danish photojournalist Søren Skarby

Continue reading “PASS IT ON”

Oliver Edwards

Oliver Edwards photographed in 2016 by Magnus Angus.

Saturday, April 22nd 2023, I received the sad news that Oliver Edwards has passed away. The fly fishing community has lost one of the greats.

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DOCTOR´S ORDERS


The question is not how to fish, but why you do it. The author and his fishing buddies do it out of necessity. It’s more important than life and death to them to escape the human world, step in to water and wave a stick. Left on the shore is their misery and worries. Standing in the water they find freedom, healing and occasionally a fish.

Battles are lost and won with tongue in cheek and always celebrated with mountains of cake and an endless stream of fresh espresso coffee. To the band of brothers it’s more important who you fish with than how big the fish is; except for the ones lost.

You may not learn a lot about catching more and bigger fish, but reading these stories is like holding a mirror up in front of yourself getting a little wiser. The small why is a big one.

  • This artickel is written by Danish photojournalist Søren Skarby

Continue reading “DOCTOR´S ORDERS”

George F. Grant Nymph

Black & Tan Featherback Nymph orginally George F. Grant Nymph tied by John L. Rasmussen

The world of fly tying is amazing. We never finish discovering new techniques, finding new materials or a new way of using already known materials. Even as a manufacturer of hooks for flytying, we never finish developing new models – and fortunately for that.

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