Launching a campaign that showcase your products in a favourable way isn’t that hard, especially if you happen to produce stuff that is widely considered to be state of the art. These campaigns are launched regularly from companies in the angling business. Continue reading “Fish it well – a strong message from Simms”
Category: Portraits
Summer perch – on the surface… and below
Summer fishing for perch is probably what turned a lot of kids into anglers. It can be laid back and just relaxed fun – or you can go all in and really get some cool action on the surface as well as below. Continue reading “Summer perch – on the surface… and below”
Meet Brian Ratcliff – Devon based trout fly tier
Ahrex Hooks was born in Denmark, and through social media we initially connected with tiers in Scandinavia. Soon after a lot of American friends joined in – and today we receive feedback and inspiration from tiers in many corners of the world. Continue reading “Meet Brian Ratcliff – Devon based trout fly tier”
Martin Votborg – Danish pro tier… with a love for river seatrout
We have made several portraits of cool fly tiers from around the globe, but today let’s dig down in our own home turf. We head up to the Northern part of Jutland to meet Martin Votborg. Martin recently joined a very rare breed: fulltime Danish pro fly tiers. He sure cranks out some really beautiful flies on our hooks, so we decided to take a closer look at the man behind the vice. Continue reading “Martin Votborg – Danish pro tier… with a love for river seatrout”
Hökensås Sportfiske – and the Swedish Sportfiske Mässan show
This coming weekend it is time for another great show. Sportsfiske Mässan is the largest angling show in Sweden, and if you are anywhere nearby, you owe yourself to drop by Elmia in Jönköping March the 17’th to the 19’th. It is an all-round angling fair, so there will be anything from trolling boats to fly fishing tackle. But there will be a lot of fly tying as well. Continue reading “Hökensås Sportfiske – and the Swedish Sportfiske Mässan show”
Giovanni De Pace – Italian fly tier with a passion for the salt
It’s always great to connect with cool fly tiers around the globe, and for us at Ahrex Hooks teaming up with a bunch of highly talented Italian guys was a milestone. Today we put the spotlight on one of those guys, Giovanni De Pace. Giovanni ties all kinds of flies, but he is really passionate about streamers and saltwater flies – often combining classic elements with a healthy dose of UV-resin. I’ve had a chat with Giovanni about his take on fly fishing and fly tying.
Continue reading “Giovanni De Pace – Italian fly tier with a passion for the salt”
Listen up, guys!
Today it is not about pictures or films as it usually is on this blog. It’s is about fly fishing and fly tying, though. We bring you good stuff for… your ears. Podcasts are a weird kind of media, and I think around here… they are kind of underestimated. Continue reading “Listen up, guys!”
Meet Karl Schwartz – Montana based fly fishing artist
Here at Ahrex Hooks we obviously love hooks and flies, but we have a passion for art as well. When people combine these 3 elements… we pay attention… and we get curious. Continue reading “Meet Karl Schwartz – Montana based fly fishing artist”
Meet us in Stockholm this weekend
A great way to build up anticipation, cure the cabin fever (or boost it) and meet friends that are just as crazy about angling as yourself, is to go to some of the angling shows, that seems to be everywhere in the late winter and spring. Continue reading “Meet us in Stockholm this weekend”
Meet our Italian friends… and a new distributor
The Ahrex Hooks family is still growing – meaning that new distributors, new shops and new tiers are joining in every month. So today I will take a look on some of these new friends. And we have the results of the Trout Bandits/Andreas Andersson and Ahrex Hooks Giveaway. But for now let’s go to Italy.
Continue reading “Meet our Italian friends… and a new distributor”