The last few months have been busy here at Ahrex. Spring and fall have always been our seasons for releasing new hooks. A few weeks ago we released the FW 538/539 May Fly Dry and we’ve of course been busy packaging and shipping them out and we’re pleased and thankful that they’ve been well received.
Continue reading “Busy Times”
Social media are a necessity, but we really don’t see them or treat them only like that. We fully acknowledge them as effective marketing tools, but for us they are also way to interact with our customers and followers. We of course use them to post news, but we also try to give back inspiration to all of you who follow our social media.
Continue reading “The Ahrex Social Media”
4 Weeks of Daylight is the title of a film by our friends at Fly Fishing Nation. A film documenting a unique experience. The kind of experience any adventurous fly fisher could only dream of. We had the privilige of beeing a part of sponsoring the project.
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I’m not terribly comfortable writing a blog about myself, but I’m under strict orders from HQ to do so, so bear with me. It of course began when I was a kid, fishing brown trout in the local stream and flat fish, weevils and the odd cod from the local harbour. My mother has a knitting club, and a husband to one of the other “girls” was an eager fly fisher, and he introduced me – and then everything went wrong.
Continue reading “The people behind Ahrex: The Blogger (Lars Chr. Bentsen)”
Continuing the series of presentation of core personnel in and around Ahrex Hooks, today it’s time for “the other Swede”, the fly tying Force of Nature, Andreas Andersson. I’m sure most of you already know Andreas (I can at least that his videos are some of the most popular on our YouTube-channel). Andreas is known world-wide for his big-streamer-fly-tying.
Continue reading “The people behind Ahrex: Andreas Andersson”
The next in the small series of presentation of the core personnel at Ahrex, is Steve Silverio. Steve is a well known fly fisher and fly tier in the United States and may might also have met him at some of the larger fly fairs on the European continent.
Most of the readers of this blog will know who Håkan is and know his flies. Håkan is a key part of the part of the Ahrex “extended family”. Håkan lives in Sweden, in Mullsjö, with his wife and children. Håkan is a schoolteacher at the local school.
Continue reading “The people behind Ahrex: World’s Best Håkan (Håkan Karsnäser)”
Next in the line of presentations is the new kid on the block in Ahrex. Kid might not be the correct term and neither is new, since Martin actually has been with Ahrex for over a year. Many of you will know Martin from communications with him over email or phone.
Continue reading “The people behind Ahrex: Martin B. Hedegaard”
Behind the nick name, Dr. Hook, you of course find Søren Flarup. Søren has been a part of Ahrex since the beginning and his friendship with Morten and Henrik Valeur goes back to when Søren was a very young man.
Continue reading “The people behind Ahrex: Dr. Hook (Søren Flarup)”
It’s summer and we all sincerely hope that the COVID-pandemic is loosening its grip where ever you are, so many of you again are out fishing, enjoying the season. The last year or so there has been some changes in Ahrex – primarily with new personnel and such, so we will run a series of presentations over the summer weeks. Don’t worry, Mr. Ahrex and Dr. Hook are still here.
Continue reading “The people behind Ahrex: Mo (Morten Valeur)”
