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#PlasticInTheBasket – as natural as breathing

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Being fly fishermen each and every one of us depends on unspoiled natural resources. The fish we hunt need clean rivers, lakes and oceans – and we sure do as well. Yet each day mankind do a great job of spoiling the planet. I guess many of us do the best we can, to counteract the decline – through river restoration projects, recycling fishing tackle – and trying to make good choices as a consumer and earthling ;0)

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Natural beauty – a celebration of fly tying

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This week I was working in the studio, shooting photos of some fly tying materials. Looking at the photos afterwards I was really fascinated by the beauty in some of the totally basic materials. The warm glow of golden pheasant tippets and crest, the precise graphic pattern in a grizzly cock neck or the shimmer and sparkle of the casual peacock herl. Plain natural beauty. Continue reading “Natural beauty – a celebration of fly tying”

The places we fish – today… small streams

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We usually go into details on this blog. Developing and producing small things… like fly hooks, brings out the nerdy focus on just that: Details. Often we use words like design, point technology, finishes and stuff. Or we discuss tying related details… thread control, deer hair packing or stacking. Continue reading “The places we fish – today… small streams”

Fly colour, light and visibility

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Today, let’s talk colour. As fly fishermen we are kind of obsessed with colours. We are not any different from guys swinging spoons, spinners and jigs in that regard. But tying your own flies doesn’t make things less complicated. Everybody is searching for that colour combo that is just irresistible to anything with fins. We use as much time talking colours as we do talking weather – and bad excuses for not catching the big one today.

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Listen up, guys!

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Today it is not about pictures or films as it usually is on this blog. It’s is about fly fishing and fly tying, though. We bring you good stuff for… your ears. Podcasts are a weird kind of media, and I think around here… they are kind of underestimated. Continue reading “Listen up, guys!”

It’s all about the bass

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There isn’t much bass fishing to be found in our neck of the woods, so to be honest, we don’t know much about bass fly fishing. Luckily we have friends that do. For this blog we’ve relied heavily on their experience. So a large thanks to all of you guys for sharing your knowledge, photos and your über cool flies with us. But first let’s look at the fish. Continue reading “It’s all about the bass”

Time to flash your boobs

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Booby Flies. The name says it it all. These flies are busty… hot and will turn eyes anywhere – in the vice, in your fly box and under water. Fly tiers and – fishermen either hate or love boobs. Trout on the contrary has more of a one-track-mind. They love Boobies to pieces – and I feel the same way about these small morsels.

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Go under the surface – and be amazed

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We have probably all seen the variety of colours and the impressive amount of fish, shrimps and other critters that inhabits a tropical coral reef. Some of us have experienced it in real life snorkeling or diving – and some of us have only seen it on a TV-screen. Continue reading “Go under the surface – and be amazed”

Freshwater Series update – and a Pheasant Tail X-Caddis

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In January this year the Ahrex Freshwater Series of fly hooks landed here at the headquarter. 3.5 million fly hooks did take up a lot of real estate – and we actually had to buy another store facility.

Continue reading “Freshwater Series update – and a Pheasant Tail X-Caddis”